Accor expands its presence in luxury goods in sub-Saharan Africa with Fairmont in Djibouti
Accor (group.Accor.com), world leader in augmented hotels with more than 400 hotels in India, the Middle East, Africa and Turkey, is adding a new flagship property to its portfolio in Africa with Fairmont Djibouti. The hotel, scheduled to open in 2024, will feature 155 rooms and 10 serviced apartments, with five food and beverage outlets combined with 1,398mÂ² of meeting and event facilities.
Located in the city of Djibouti, the capital of Djibouti and one of the richest areas of the country, the property will be strategically located near the Plateau du Serpent beach, offering its visitors a convenient proximity to the port of Djibouti. In addition, the beachfront location will offer guests unparalleled views, making the Fairmont Djibouti the “new trophy asset” of the Djiboutian hotel market.
âAccor has always been a key player in the tourism industry in Africa,â says Mark Willis, CEO of Accor India, Middle East, Africa and Turkey, and Djibouti is no exception. We are convinced that this project will greatly benefit the Djibouti hotel landscape with the introduction of one of Accor’s flagship luxury brands, Fairmont, while supporting the government’s efforts for its âDjibouti Vision 2035â.
Accor is partnering with Carnegie Hill Hospitality, a company founded in 2018 which positions itself as a major player in the real estate sector in Djibouti, headed by Ms. Haibado Ismail, and displays the strong ambition to be a leader in the tourism sector through ” greenfield developments and strategic partnerships in all segments of the hotel and real estate sector.
Speaking about this brand new Fairmount project, Ms. Habaido Ismail says: âIt’s not about building another hotel. The partnership with Fairmont and Accor underlines our desire to create a unique place, emblematic of Djibouti. At the heart of our approach, there is a desire for authenticity. It is about offering a discovery, a destination in its own right that reflects our rich history, a symbol of our hospitality, our culture, our traditions and our ambitions. It is also about participating in the development of the country, its economy, while offering a hotel complex at the highest level of luxury and service.
In addition to serviced rooms and apartments, the urban complex project will include an all-day restaurant, a specialty restaurant, a specialty bar, a lobby lounge, a pool bar and grill and a tea room. . There will be 1,389mÂ² of meeting space including a large ballroom designed to accommodate corporate meetings, weddings and social events as well as an events area in the outdoor courtyard that can accommodate up to 400 people. participants. In addition, the project will include spa and fitness facilities, a Fairmont Gold lounge, lounge, kids’ club, beach water sports center and all the amenities to become a destination.
Once opened, Fairmont Djibouti will welcome guests traveling for leisure and family, while expecting high demand from business, government and military travelers. With the government’s vision for 2035, tourist activity is a priority and aims to attract 500,000 visitors by 2035, eager to visit and discover the exceptional natural heritage of the country, the richness of the seabed, the discovery of the desert, nomadic life, which salt lakes and more.
The group has been in Africa for over 40 years and currently operates 155 properties (26,376 keys), with 85 other properties (16,765 keys) in the pipeline.
Distributed by APO Group on behalf of Accor.
Press relations contact:
Sarah Fernandez Director of Public Relations and Communications India, Middle East, Africa and Turkey T. +971 56 544 8997 [email protected]
Accor is a world-leading hotel group made up of more than 5,100 establishments and 10,000 catering establishments in 110 countries. The Group has one of the most diverse and integrated hotel ecosystems in the industry, comprising luxury and premium brands, mid-range and budget offers, unique lifestyle concepts, entertainment and living spaces. nightlife, restaurants and bars, branded private residences, shared accommodation properties, concierge services, coworking spaces and more. Accor also has an unrivaled portfolio of distinctive brands and around 260,000 employees worldwide. More than 68 million members benefit from the company’s comprehensive loyalty program ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 initiatives – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund, the group focuses on carrying out positive actions through business ethics, responsible tourism, environmental sustainability, community involvement. , diversity and inclusiveness. Created in 1967, Accor SA is based in France and listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticker: ACCYY) in the United States. For more information, visit group.Accor.com or follow Accor on Twitter (https://bit.ly/3tSfJVz), Facebook (https://bit.ly/2XyGDWP), LinkedIn (https: // bit. ly / 3o347OH)) and Instagram (https://bit.ly/3zjHibr).